3/23/2023 0 Comments Simcity social![]() ![]() ĝeveloped a branded structure - a CENTURY 21 Office Building – that players could build in their city to earn virtual currency (Simoleons), helping them grow their cities by buying new homes, businesses and land.The alignment between audiences and the nature of the game - creating and maintaining your own real estate empire for virtual profit- produced a unique opportunity the client/agency team couldn't ignore. With more than 10 million Facebook players, the majority of the gaming brand’s SimCity Social users fall within the 25-to-34-year-old age group, representing the largest share of homebuyers. Armed with the knowledge that 81 million people play social games at least once a day (PopCap Games 2011) and social gamers are 27 percent more likely to have either bought their first home in the last year or are planning to buy their first home in the next year (Simmons New Media Study, Fall 2011), Century 21 and Mullen identified an opportunity to partner with the largest game provider, EA Games, on the most popular social network - Facebook. The new generation of homebuyers and sellers are more socially savvy than ever before. ![]() marketing campaign by driving views of its advertising. ĝrive Facebook “likes" of Century 21 Real Estate LLC.Ğngage with socially savvy homebuyers by delivering the virtual dream of homeownership to millions of the brand’s target consumers.ĝrive awareness and brand preference among our target audience of consumers between the ages of 25 and 34, representing the largest share of homebuyers.Nearly 192,000 branded structures were placed, we garnered 23,000 views of our branded video and the campaign drove 53,466 Facebook “likes". ![]() ![]() The results of the three-week campaign were a huge success. Players also had the option to perform “friend or foe" actions on neighbors’ CENTURY 21 Office Buildings – such as consulting with an agent or stealing open house cookies – to earn additional merits in the game as well as earn a free energy boost by watching an in-game, branded CENTURY 21 Smarter. We created a branded structure - a CENTURY 21 Office Building – that players could build in their city to earn virtual currency (Simoleons), helping them grow their cities by buying new homes, businesses and land. This._output.Century 21 and Mullen identified an opportunity to reach today’s social homebuyers in a unique and engaging way - by purchasing virtual real estate in one of the most popular Facebook games, Electronic Arts’ SimCity Social. Public function writeUintvar32(param1:uint) : void The Session ID and other strings are encoded in Length + Data format, where the length is encoded as a uintvar32 (see below). Standalone packet bodies start with a NULL byte (00) followed by a 1-byte message type (or 0xFF for a batch) and then the session id, followed by the message-specific bytes. Packets sent are usually batched up, containing many smaller packets of different types. All messages are sent over a HTTP POST to the URL specified by the pf_url flashvar, typically. SimCity Social uses a binary RPC format similar to most other Playfish games. The Resource manifest is a plain XML file in the format: The Resource Manifest is loaded by the game pre-loader, and is used for estalishing the url and size of various in-game resources, including the GameEngine which contains most game logic. URLs to the Resource Manifest and other parameters are passed in to the pre-loader as flashvars. The flash container that is loaded in the Facebook canvas iframe is in fact a pre-loader application, which contains the logic to download the actual game engine and other image and sound assets. ![]()
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